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Showing posts from June, 2019

The Visual Face of BronxWorks Examined

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BronxWorks’ uses it various platforms to help visualize the cause. A major theme is utilizing old power where BronxWorks will share information and tell stories instead of sharing power with its beneficiaries. Unless an organization is in the business of telling stories, like the New York Times, BronxWorks would be more effective in letting others tell their own story. This is primarily done through showing the effects of its accomplishments . Through its accomplishments, BronxWorks makes a case as a problem solver. Other times , the cause is shown by highlighting hardships as a call for support. A key takeaway is that the website does not highlight the cause as urgently as social media. One way to do this is to show what happens to people who have been placed in long term housing. For example, John Doe has been off the streets for X years and is not a success. Better yet if John Doe tells the story. BronxWorks’ website is not aesthetically appealing. Interestingly, the

The Brand of BronxWorks

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Bronxworks ’ mission can be summarized as helping Bronxites improve their economic and social life. Due to the different services available, BronxWorks may have one or more roles depending on the beneficiary. In this clip , a BronxWorks program can be seen as a catalyst for changing how corner stores shift to selling more healthy options by employing student volunteers. Meanwhile, BronxWorks provide an array of services that can fall under any number roles, such as caregiver . Providing so many different services makes it appear that BronxWorks might be trying to overachieve. While accomplishments are important, BronxWorks have to also remember that social media can be used against their mission. It is important that social media is a 24/7 operation, just like the services they provide. In attempting to understand how BronxWorks plays with other organization, Twitter might be the best place to look. An organization like BronxWorks relies on partnerships to help provide servic